Friday, we went live with our latest customer – ABC, powering VIEWer’s Choice, the new video portal for The View.
Rather than describe it myself, here is ABC’s blog post announcing their new feature:
Watch All You Want with VIEWer’s Choice
May 03, 2010 | Posted at 2:21 PM
Ever wanted to go back and watch a segment of The View again? Or see what’s been said about a particular Hot Topic across the last few months? Or, heaven forbid, if you missed an episode somewhere along the line? We’ve got the goods to solve all those problems with The VIEWer’s Choice!
The VIEWer’s Choice makes every single topic, co-host, guest, and segment available via online video clips — and it’s also completely searchable! Want to see every time the co-hosts discussed Tiger Woods? Or politics? Or had laugh-out-loud funny moments? Or gave out Mom tips? Every bit of show content is available with just a couple of keystrokes.
Check out the VIEWer’s Choice page on The View’s website. Click around, relive some of the great moments on the show, and never have to miss a minute of The View again!
Enjoy this quick sample, where Melissa Etheridge talks about meeting the American Idol finalist Crystal Bowersox.
VIDEO
Will Richmond, founder of VideoNuze, also posted about this today. Here is an excerpt:
“Almost 2 years ago I wrote a post “Non-Linear Presentation + Long-form Premium Video = Big Opportunity,” in which I explained how deconstructing full-length programs into searchable clips offers big opportunities to drive fan engagement and new ad inventory. With the explosion of social media like Twitter and Facebook since, the opportunity to leverage clips to promote specific moments in programs is even higher now. Looking around the web though, I’m still surprised at how many full-length programs don’t take advantage of this. As “The VIEWer’s Choice” demonstrates, talk shows, news and sports programming are probably the most natural fit.”
We are thrilled that ABC has chosen the Gotuit Video Metadata Management System to unleash their video, and hope that the fans of The View love their new, more engaging viewing experience.
