Digitalsmiths Launches VideoSense Publisher and Ad Networks
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Elizabeth Yekhtikian
Blanc & Otus
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Digitalsmiths Corporation announced today the launch of their VideoSense TM Advertising and Publisher Networks, a comprehensive online business networking service that matches advertisers with publishers. Publishers who enroll will benefit from increased session times, and higher sales across all ad formats and inventories. Advertisers will benefit from more highly targeted and relevant ad placements.
Ads are precisely placed using VideoSenseTM, the video advertising industry’s first completely automated multi-platform contextual video ad targeting solution. Based on the media buying strategy, members will have the ability to utilize AdSafe TM to ensure that advertisers' brand and advertising messages will only be seen adjacent to the most appropriate content or AdIQ TM to identify conquest ad targeting capabilities.
"Building this network is very exciting and capitalizes on our extensive relationships across the industry," said Ben Weinberger, CEO of Digitalsmiths. “Everyday we are reaching out to content owners, brand marketers and publishers to help them monetize their ad inventories. By offering this service, Digitalsmiths surpasses other vendors and becomes a partner to help our clients create more effective and profitable relationships."
To sign up for Digitalsmiths Advertising Network, go to http://www.digitalsmiths.com/advertiser/ and Publisher Network, go to http://www.digitalsmiths.com/publisher.
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