The recent onslaught of news events showcase just how critical digital media – particularly video – has become in our lives. Whether the news is related to politics, celebrities or sports, when an event happens, we demand immediate access to video content from our TVs, PCs and mobile devices.
This “I want it all and I want it now” world, places new demands on media companies well beyond keeping the web site up and running. They are no longer media companies. They are digital media companies publishing massive, terabytes of content worldwide 24x7x365.
Companies like TMZ.com are not only succeeding but thriving in this environment because they have employed an industrial-strength, studio-grade digital media infrastructure that can handle whatever demands are thrown it.
So, what makes a digital media infrastructure studio grade? Here are some common characteristics.
- Bigger is better. Masters digital media files are enormous – some are as big as 50GB. Accordingly, a studio-grade infrastructure is uniquely designed to handle thousands of these files simultaneously.
- Time-to-market is paramount. A studio-grade infrastructure is completely automated with a pre-defined workflow for ingestion, transcoding, indexing, scheduling, publishing and distribution. This enables digital media companies to publish more video content, more quickly.
- Metadata is the key. If consumers can’t find video content, they can’t watch it. Forward-thinking digital media companies are harnessing premium video metadata to improve discovery, make content recommendations, create customized clips and playlists, and deliver a superior consumer experience.
The ROI of a studio-grade infrastructure is clear. You can build a bigger and more engaged audience that watches more video for longer periods of time.
At Digitalsmiths, we believe the future is now for studio-grade digital media management. We look forward to reading your thoughts and comments on this important topic.
Sincerely,
Ben Weinberger
