NATPE 2010
January 25-27, 2010
Mandalay Bay Resort
Las Vegas, Nevada
Don’t miss Ben Weinberger’s panel entitled “Here, There and Everywhere: Syndication Changes the Economic Equation”
Panel Overview:
Bill Bradford, Fox Digital Media
Sean Carey, Sony Pictures Television
Sam Schwartz, Comcast
Vivi Zigler, NBC Digital Media
It is no longer enough to simply create a great show. Now content creators need to find and cultivate their audience in a fragmented media landscape. This includes managing a variety of syndication partners who may have different business terms, measurement analytics, ad rules and technical standards. In addition, reaching that audience may require social media marketing skills. This panel will emphasize what is working in online video syndication and help you avoid some of the pitfalls.
