Personalized video search and recommendations have been on the priority lists for some time now; however, 2012 was the year video discovery moved to the top of those lists. Faced with increasing competition, and growing evidence of consumer frustrations, service providers have accepted the fact that existing methods for finding content are not enough, plus the realization and understanding that personalized discovery can also be a key revenue opportunity.
The complex task of evaluating, selecting and implementing a personalized video search and recommendations platform is new to a lot of, if not most, service providers. There are a lot of considerations from the business side to the technical side, as well as what to think about internally and what and how to focus on vendors. To assist service providers in selecting the personalized video search and recommendations platform that is right for them and their subscribers, Digitalsmiths has created an unbiased guide outlining the key considerations and questions for every stage in the decision-making process including:
- The five steps to include in the decision-making process
- Key considerations for internal teams involved
- Key questions to ask the vendors each step of the way
- Helpful hints to ensure the chosen platform meets business goals and improves subscriber satisfaction
Click here to download Digitalsmiths’ Guide to Evaluating Personalized Video Search and Recommendations Platforms.