We are excited to announce that Univision, the leading media company serving Hispanic America, selected Digitalsmiths to power the search and recommendations functionality for UVideos, a new bilingual digital network. Available online at UVideos.com and as iOS and Android mobile apps, UVideos gives U.S. Hispanics access to their favorite Univision content when and where they want it, and incorporates many unique social and discovery elements.
Read the full announcement regarding the launch of UVideos here.
By leveraging Digitalsmiths Seamless Discovery® to power search and recommendations for UVideos, Univision is ensuring that users can easily find the most relevant content available, whether it be telenovelas, sports, news or entertainment programming, anytime, on any connected device.
Univision’s decision to create UVideos was based on research on U.S. Spanish-speaking Hispanic consumers conducted by Nielsen, a global provider of information and insights into what consumers watch and buy. According to the research, the most important factors for consumers when considering any digital video service offered in the U.S. are: the ability to consume content on multiple devices, variety of content, cost, and the ability for everyone in the household to easily search for or find desired content. With UVideos, Univision is delivering the social, personalized, multi-screen experience that today’s consumers want, making it a model for other content owners and distributors.