If you are a long-form video publisher looking for better ways to engage your audience, check out what we have just done with World Wrestling Entertainment. As part of their promotion leading up to Wrestlemania 25, WWE has put together a video application called WWE Smash-Ups. Powered by Gotuit, this application lets fans access highlights from 25 years worth of thrilling WWE video, then create their own 2 minute highlight reel. The best highlight reel will win $5000, and there are other prizes as well.
The Smash-Ups defined by the viewer take advantage of Gotuit’s advanced metadata capabilities that allow viewers to define their own favorite scenes from within long-form video and then put those scenes together in a custom order. No new video files are actually created, making it easy and efficient to scale. They also have the ability to associate an audio bed to the remix.
This builds on our other remix implementations with customers such as Lifetime, but there are several major technical improvements that we did to handle the large amount of WWE traffic and to deliver the best user experience. Try it out and take notice of the vastly simplified scene-authoring and remix-creation process. There are also new feeds for the Top 100 based on user voting and Most Watched Smash-Up, both on an all-time and weekly basis.
The site leverages our integration with both DoubleClick and Advertising.com to serve in-stream and in-page advertising. Our flexible advertising policy capabilities allow WWE to set exactly the amount of advertising they want to serve based on either the amount of video watched or the time on site.
We think the site looks tremendous, thanks to our partnership with Brothers By Choice, the agency who created the outstanding graphics.
It is being heavily promoted by WWE, both on their site as well as Facebook, MySpace, and YouTube. They even have the WWE Superstars getting into it. Enjoy this promotion video starring the Bella Twins:
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Go check out WWE Smash-Ups, and if you are a long-form video publisher looking for better monetization and user engagement, think about how you could make your archive available to your audience and let them define their own favorite moments and remixes. It’s a great way to drive incremental viewing.
